2001 Dodge Part Ram: Jul 12, 2007

Thursday, July 12, 2007

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Winter Olympics TV Coverage Far From Golden

Its that time of the year again. The 2005 National Football League season has come to an end with the Pittsburgh Steelers capturing the Super Bowl title, the Major League Baseball Spring Training season is just readying to begin, the National Basketball Association is in a holding pattern for most fans until its playoffs, the NASCAR season is just getting started with the Daytona 500 just raced and the National Hockey League is on hiatus due to the 2006 Winter Olympics. And with the NCAAs March Madness still weeks away, what is a sports fan to do?

We force ourselves to tune in to the NBC television broadcast network in order to try to catch some of the real competition on tap in the XX Olympic Winter Games. Sports fans are not averse to watching Winter Olympics coverage, but trying to figure out NBCs television schedule has become a sport of Olympic proportions unto itself.

The supposed television Winter Olympics schedule is available in local newspapers, in various sports magazines and all over the internet. But the schedule times are useless in pinpointing when any particular sport is broadcasted. And depending on what time zone one lives in, it is virtually impossible not to hear the results on television, radio, or view online prior to seeing the broadcast as NBC has its coverage tape delayed in five different U.S. time zones.

The excuse to not broadcast real time coverage during these Olympic Games is viable this year in that Italy is six hours ahead of U.S. Eastern Standard Time. But on weekends it is feasible for live coverage at least on the east coast. It is worth noting that almost 40 years ago, U.S. television viewers were able to enjoy primarily live coverage of the 1968 Winter Olympics from Grenoble, France and later with the 1972 Olympic Summer Games from Munich, Germany, via television satellite. But what was the excuse in not broadcasting the 1996 Summer Olympics live when they were in Atlanta, GA and then when the 2002 Winter Olympics were in Salt Lake City, UT? Both were instead tape delayed, again in five different time zones.

The reason for NBCs incoherent TV scheduling is because of its monopolized ability to edit and package the coverage any which way it wishes in order to appease sponsors while placing advertising spots wherever and whenever it chooses. Unfortunately, for the viewer, it denies the spontaneity of competition as well as deprives viewers from selectively choosing which sports they wish to watch.

NBC has bragged about providing 416 hours of broadcast coverage on NBC including its three cable television stations. But since these Winter Olympics first started airing its events on February 11, 2006 to date, viewers have been treated to little more than glorified highlights between 8:00 PM 11:30 PM in whichever time zone one happens to be. During that time period, bits and pieces of coverage from any one of 15 sport disciplines are shown, with scant coverage of any athletes other than American Olympians or only winners of an event should they not be American.

We lose the continuity of viewing any one event such as alpine skiing, speed skating, ski jumping, or even bobsledding for that matter. Essentially, races necessitate competitors being seen in sequence or at least the contenders, rather than a cut and paste version of them. And while figure skating viewing requires less of a need for the immediacy of viewing other competitors in the event, one would be hard pressed as to when to plan on tuning in. Although more time is devoted to the figure skating events than most others, its coverage is peppered with teasers and unexpected commercial breaks in the action, making it sometimes painful to get through, even for its avid fans.

Since television coverage of the Olympics is all about ratings, as is all television fare, NBC for years now has shot itself in the proverbial foot when whining that not enough of the American public is tuning in to Olympics coverage, no longer just applicable to the Winter Olympics, either. While the Summer Olympics attracts more viewers, its coverage too is close to beyond the pale.

What NBC has tried to do over the years is to please all demographics as well as its sponsors while losing sight of the intrinsic value of the actual event. But as viewership continues to erode for Olympics coverage, the NBC network is largely responsible. In its zeal to compel the American viewer to tune in, it has overproduced its coverage, thus turning off the very audience it is trying to attract and retain.

The Olympics tells its own story and most sports fans do not have the patience to sit through over three hours of teaser-filled coverage. Now we all know the reason it is done this way. The hope is that viewers will sit through enough coverage in order to be exposed to advertisers as well as to garner more consistent ratings. But in fact, NBC is accomplishing the opposite result, forcing many to either record the coverage and thus eliminate the ads, or tuning out completely.

So what you say? Who cares? Well, chances are if you are reading this, you are a sports fan. Although we all have our favorite sport, we crave watching competition, with few exceptions. For example, the idea of watching curling is comparable to watching paint dry and how it is considered an athletic event is beyond this writers comprehension.

But for now, we are stuck with what we have. When the numbers are crunched this time round for NBC, perhaps they will get the message that the sports fan drives the numbers and more and more of us are getting fed up. Maybe they need to go back to the drawing board and revisit the Jim McKay playbook on covering worldwide sporting events. It worked for ABC broadcasting way back when, when the athletes were the story, not the network; sadly a crucial element which NBC seems to have forgotten.

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Creative Writing and the Hero's Journey: Jarhead (2005) Deconstructed

From our deconstruction of hundreds of Hollywood blockbusters....

The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are based on this template.

Understanding this template is a priority for story or screenwriters.

The Hero's Journey:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

and more...

Jarhead (2005) deconstructed

FADE IN: (Loop) narrative; his hands remember the rifle.

New World and Self: you are no longer black, green, etc.

Meeting the Hero: meeting Swoff.

Ordinary World: Fitch being himself.

On a Journey: on the bus.

Threshold Guardian: presenting his papers to the officer.

New World: the barracks.

Meeting the Shape Shifter: Troy.

New Rules: being branded; games played in the barracks.

Developing the Shape Shifter: you want a brand, you gotta earn it. Welcome to the Suck.

Hero's Backstory: Swoff being conceived; his sister; breakfast conversations with dad; college;

Romantic Challenge: his girlfriend; I'll write you everyday.

Resisting the Transformation: Swoff in the toilet.

Meeting the Mentor: Sykes.

Developing Mentor: Sykes makes Swoff play the bugle.

Conscious Agreement to the Journey: I'm still here.

Magical Gift (becoming a sniper):

JFK shot.

Training in the assault course.

You are now snipers; I was hooked; Swoff fires the shot.

Push to the First Threshold: listening to the Iraqi statement on TV.

Belly of the Whale: watching Apocalypse Now.

Journey to the First Threshold: on the aircraft.

Goodbye to the Old Self: stewardess waves goodbye

First Threshold: arriving in Iraq.

Threshold Guardian: Kazinski's speech; the picture of the Kurdish child; kick some Iraqi ass.

Outer Cave: where did the Iraqi's get their weapons from? Forget politics; we're here, all the rest is bullshit.

Middle Cave / Meeting Allies: talking about the girlfriends back home in the tent.

Inner Cave: putting on their masks; running in the suits; hrydrating, dehydrating, patrolling the empty desert.

Developing Characters and Relationships: the scorpion fight.

Inner Cave: Waiting in the desert; masturbation; cleaning their rifles; studying the phillipino mail order catalogue etc.

Wondering what she's doing now.

Trial and Transformation 1:

Outer Cave: Sykes tells them how to respond to reporters; complaints against free speech, that's un-American etc.

Middle Cave: Talking to the reporters; Swoff admits he's scared.

Inner Cave: Putting on and playing football in their NBC masks.

Transformation: Taking off their masks; getting naked; Sykes sends the reporters away.

Developing Characters and Relationships: Sykes makes Swoff et al take all that shit down.

Trial and Transformation 2:

Cortez has a son; Kristina has found a new male friend who's a good listener.

Thinking about his girlfriend in the shower.

Not being able to jerk off in the toilet.

Swoff calls home and is cut off.

Swoff wakes up and clutches his throat; "..you're making some weird sounds man"

Transformation: Swoff wants see what it feels like to watch somebody else fuck your girlfriend.

Trial and Transformation 3:

Outer Cave: Swoff gets some "good shit" from the soldier who writes the major's love letters.

Middle Cave: The party.

Inner Cave: The fire blows the explosives.

Transformation: Swoff is made a Private.

Developing Characters and Relationships: Swoff is made to burn the shit; the senior officer leaves a present.

New Self: Swoff threatens to kill the sausage boy.

Resisting the New Self: Swoff apologises.

Foreshadow of the Final Conflict:

The Arabs appear in the desert.

Developing Characters and Relationships: insulting the Arab passing in the car.

Meeting the Oracle: they're going to the mother of all battles.

Resisting the Journey to the Sword: resistance to taking the pills.

Shape Shifter Revealed:

Digging their holes.

The aircraft fly by; the war will move too fast.

Troy is being thrown out. Swoff told to keep him from fucking up.

New Self: Troy is branded.

Near Death Experience:

The war comes to them; Swoff pisses himself.

Retrieving the battery.

Pursuing the Iraqis.

Getting hit by friendly fire.

Swoff sees the charred remains; throwing up.

Pulled forward by the burning oil wells.

Digging their holes in the oily sand; the oil burns Fowler's face.

Rebirth: preventing Fowler.

Rebirth: Swoff calms the horse.

Atonement with the Father: Sykes sits down and talks to Swoff; he loves is job.

Apotheosis: Sykes and Troy sent out to see Kazinsky; "..fucking show me..".

Ultimate Boon: Swoff and Troy have an Iraqi in their sight; permission given for the JFK shot.

Refusal:

The major denies their request to take the shot.

Troy argues with the Major for the perfect shot.

Magic Flight:

The planes take out the site.

Rescue from Without: Troy's already got his papers; have to get back.

Crossing the Return Threshold: Going back to camp over the dunes.

Master of Two Worlds:

The party around the fire; this shit is over; shooting their guns in the sky.

Freedom to Live / Challenge Resolutions: Returning home as heroes; meeting the Vietnam Vet on the bus; his girlfriend has left him; doing their various jobs; Fergis arrives; Troy's funeral;

(Loop): narrative.

FADE OUT: the Jarheads.

Learn more

The Complete 188 stage Heros Journey and other story structure templates can be found at http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

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Movement, Muscles and Machines

Sport encourages the integration of the whole organism because it is necessary to think as we move and plan ahead. In performing each movement in response to the run of play, we use mechanisms that nature evolved for the purpose of survival in a hostile world. Sport is todays equivalent of the hunting, fighting and avoidance of predators that kept our ancestors alive. The skills developed in our past are essential in todays sport; accuracy, speed, strength and intelligence are all requirements for success.

We have come to believe that the stronger a muscle the better, without a thought to what we actually do with a stronger muscle. I am not advocating we should do nothing, or that all exercise is harmful. The important issue is why we exercise and what is it we hope to achieve? If we want to get fit, ask the question - fit for what? When did you last review your objectives for devoting so much time and effort to its pursuit?

To help achieve optimum performance it is useful to understand the physiology involved so you do not misuse your body. All movement, even of the smallest part, involves the total organism yet many exercise systems fail to recognise the integral nature of human function. Exercises have always been designed to achieve specific improvements for one part of the body in the belief it will benefit the athlete for the particular demands of their sport. My view is that the concentration on individual parts whilst performing these exercises destroys the unity of the organism necessary for good movement.

Getting into shape usually involves a trip to the local gymnasium with its staggering array of equipment. A combination of technology and clever marketing has transformed the dull exercise machine into an essential piece of equipment capable of achieving miracles. Todays machines have made it possible to work individual muscles in isolation - the first-time gym user will often joke they ache in muscles they did not know existed. Unfortunately, in the rush to develop the ultimate range of equipment, I believe a vital factor in human development and movement has been overlooked. That is, no single movement involves either an individual or isolated set of muscles! Machines that work a muscle whilst immobilising or supporting part of the body, encourage unnatural actions never to be repeated outside the gymnasium, sports scientist Dr Mel Siff wrote: -

".it is well known in physiology that the body knows of actions, not muscles, so that it is inappropriate to place any intentional stress on individual muscles rather than on the desired motor patterns."

Even the harmless looking treadmill does not replicate natural activity. Running on a moving surface employs a different combination of muscles when compared with road running. Chuck Wolf, the director of sport science and human performance for the U.S.A. Triathlon National Training Center in Florida acknowledges this problem with the exercise machine saying,

" our love of machines has caused us to lose sight of the way the body functions. Machines are ideal for multiple repetitions of the same movement patterns along a single plane. Unfortunately, that's not how we move."

Too much emphasis is placed on muscle and hence exercises to improve strength at the cost of neglecting the systems that control them. Complex machines are able to analyse the strength of individual muscles in specific movements. However, these machines do not measure the body during natural activity. Problems are then identified with the suspect muscle and exercises prescribed to correct the condition. But what causes the weakness initially? Why is a muscle weak or too tight? A muscle can only do what it is told to do and as we do not have the ability to directly control a muscle we cannot be certain of what we are actually telling it to do. The offending muscle is only performing its function as directed by the controlling mechanisms for which we ultimately carry the responsibility. When the police stop a speeding motorist they prosecute the driver not the car!

This is not to say that gymnasiums are harmful - far from it! It is how we approach the use of a gym's equipment that is vital. They do offer an opportunity to develop body awareness and strength but the temptation is to focus on the specific muscle being exercised whilst ignoring how the whole body can be used. For example, it is common to see people gritting teeth, straining neck muscles and arching their back when using machines to work the biceps. All this unnecessary action is not going to help build the biceps but it will develop poor muscular habits that will affect other activities. If used with the total body in mind these exercises will develop every other muscle appropriately as they are needed to stabilise the frame. So rather than looking to build the abs, biceps and quads separately, be aware of their involvement on every machine.

More recently other gadgets have started to appear on the market that promise to improve balance and proprioception (our ability to sense the position, location and movement of the body and its parts). But do these devices really help to improve performance in your sport? Or do you just acquire a new skill such as balancing on a swiss-ball that may be fun but does nothing to help your game? Bill Hartman, sports scientist and golf coach, writes

So what can you do to improve your golf-specific balance? Play golf. There is not a gadget or exercise which will improve your golf-specific balance like playing golf. Why? Because nothing can duplicate the demands of playing golf other than playing golf. I know, it sounds silly doesnt it. If you look at other athletes in any sport from martial arts to gymnastics to hockey, youll find that they simply perform their sporting skills over and over to acquire their amazing balance skills. They dont rely on silly, useless gadgets. If you were a tightrope walker, would you practice on a wooden beam or stand on a stability ball. Of course not, because it would not duplicate the demands of tightrope walking. The rope has its own feel and sway that nothing else but a tightrope can duplicate. So if you want to improve your golf-specific balance, play golf.

So perhaps to get the best from the gymnasium we should take our time to use the machines with total awareness of the actions involved (avoiding distractions such as the gym TV or listen to music ). And perhaps ask whether the action encouraged by the machine is a 'natural' one. Will I ever be hanging at an angle where I need to perform a sit-up? It may strengthen the abdominals for that movement, but do I need it? How will it benefit my body as a whole?

For further information visit http://www.artofperformance.co.uk

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2001 Dodge Part Ram

Thursday, July 12, 2007

[ZoneTransfer]

[ZoneTransfer]

Winter Olympics TV Coverage Far From Golden

[ZoneTransfer]

[ZoneTransfer]

[ZoneTransfer]

Creative Writing and the Hero's Journey: Jarhead (2005) Deconstructed

Movement, Muscles and Machines

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